In collaboration with Blacksmith Collective, THE ROF NETWORK was brought on last-minute to capture the energy and momentum of the NIKE RUN experience — a dynamic campaign activation centered around the launch of the Nike Zoom series.

As runners hit the streets to test out the new shoe, we documented the event in real time, focusing on both performance and culture — from action shots of movement and stride, to the communal spirit of the experience.

Our agile team delivered editorial-style imagery that balanced speed, emotion, and urban energy, providing Nike with powerful assets for both campaign storytelling and digital rollout.

Deliverables:

• On-the-Ground Event Photography

• Live Action & Product-in-Use Captures

• Editorial Imagery for Social & Campaign Use

• Collaboration with Blacksmith Collective

• Real-Time Delivery